Your activity will turn into Ads as Sponsored Stories in Facebook
Facebook is introducing a new marketing product consisting of turning people’s posts into ads and showing these ads to their friends. It’s a way to give more visibility to the activity between users & brands.
So if you check in with FB Places or Like a brand it won’t just be at the news feed page and lost among loads of information, but it can be highlighted on the right side where Sponsored Stories are.
Have a look at these two links for more info http://www.facebook.com/video/video.php?v=10100328087082670&oid=741005763…