My Son Does Advertising
If you work on communication or advertising, it’s very likely your family and friends don’t get what you do. No matter how much you try to explain it, it’ll always remain a mistery to them. This gets even worse if what you do is online advertising, ie. SEM, SEO, SMO or any other digital technique.
Few times in the past, I’ve decipher it for a relative or friend and I could see their facial expressions going… ‘wha?’. We then move on to talk about the weather that day 😉
The site http://mysondoesadvertising.com/ shows the works of two advertisers (Max & Manuel) and talks just about that: how our family would explain what we do. I thought it’s a brilliant idea!